Formulate and implementation of research question following agreed procedures and to specifications Essay Example for Free

Formulate and implementation of research question following agreed procedures and to specifications Essay How can Ferrero attract more customers to its brand therefore increasing its market share in Shanghai? Reason to choose this working titleï ¼Å¡ China’s economic development and social openness is growing, and larger imports of goods from abroad. Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades. With double-digit growth year after year, the market offers huge opportunities for development but also requires foreign companies the implementation of consistent marketing strategies and proper targeting to meet local consumers buying patterns. As for Ferrero, there are already many chocolate brands in China market, such as Dove and Mï ¼â€ M. So, it is really important to ensure the present strategy of Ferrero is appropriate for China market, and the methods of how to attract more customers. In order to appeal to more customers by enhancing Ferrero’s market sale in China becomes the mainly concept in my research. Background of Ferrero History of Ferrero In 1946, Pietro Ferrero invented a cream of hazelnuts and cocoa, derived from Gianduja and to be spread on bread, and called it Pasta Gianduja. Ferrero created the new company to produce and market it. Later on his sons became joint chief executives. Michele Ferrero modified his fathers recipe to produce Nutella, which was first sold in 1964 and has become popular around the world. The company places great emphasis on secrecy, reportedly to guard against industrial espionage. It has never held a press conference and does not allow media visits to its plants. Ferreros products are made with machines designed by an in-house engineering department. Products In addition to Nutella, Ferrero produces many other products, including Ferrero Rocher, Pocket Coffee, Mon Chà ©ri, Giotto, Confetteria Raffaello coconut cream candy, Hanuta chocolate hazelnut-filled wafers, the Kinder line of products, as well as the Tic Tac breath mints. Ferrero also produces the Kinder product series and The company received an innovation award for the frozen products called Gran Soleil in March 2011. The main background and related research content Ferrero is an Italian manufacturer of chocolate and other confectionery products. It was founded by confectioner Pietro Ferrero in 1946 in Alba, Piedmont, Italy. Reputation Institutes 2009 survey ranks Ferrero as the most reputable company in the world. Ferrero is a private company owned by the Ferrero family and has been described as one of the worlds most secretive firms. The Ferrero Group worldwide – now headed by CEO Giovanni Ferrero – includes 38 trading companies, 18 factories and approximately 21,500 employees. Ferrero International SAs headquarters is in Luxembourg. Its German factory is the largest of all and Pasquale Giorgio is its current CEO. High quality, crafted precision, product freshness, careful selection of the finest raw materials, respect and consideration for customers: these are Ferrero’s â€Å"key words† and values which have helped make its confectionery well-known and loved by millions of consumers all over the world. And I will f ocus on how to attract consumers through the advantages of products for Ferrero in the competitive market. Purpose The aim of this essay is to conduct a market research to explore the opportunities that Ferrero can still exploit in the chocolate market in China. Moreover, the objective of my tentative research will be listed as follows. Theories and marketing concepts are used to analysis the Chinese consuming behavior, which plays a very important role in shaping the market of chocolate. Environment has to offer in relation to the features and the objectives of the company analyzed, the research focuses on the marketing strategy adopted by Ferrero in China. The evolution of its marketing approach is studied into details, in order to highlight what are the key success factors for Ferrero. Ferreros marketing tools, data collected from  the survey and a case study are applied to develop viable marketing strategies that aim to take full advantage of a market that offers considerable resources still unexplored by the company. Findings reveal that the possibilities for Ferrero to expand in the marke t of chocolate for self-consumption in China are enormous. According to these, this essay is going to analysis the SWOT and PEST of Ferrero. And find out how Ferrero takes into consideration local consumers’ needs and wants in the formation of the marketing mix of its products. Scope Ferrero is an international company, and Corporation engages in a diverse range of businesses, so I just research the Ferreros market sale in China chocolate market. I will find out a theoretical review regarding the implementation of a complete and sound market analysis, executed through the application of theoretical models, information and data collected from appropriate and academic research and surveys conducted on the field. Besides, I am going to gather information from outside through questionnaire format to investigate local customers in two weeks. Not only hand out questionnaires to the public in the open, but also distribute them by e-mail or website. And I will interview some marketing personnel who worked in hypermarkets to perfect the information resources. Theoretical framework For the part of theoretical framework, SWOT and PEST will full-scale propose about advantage and disadvantage of Ferrero’s market sale in China. a) SWOT S: 1. Brand advantage: being the first company to introduce chocolate in the country soon after its reopening to the outside world, Ferrero succeeded in establishing its chocolate as a luxurious and exotic product. 2. Marketing benefit: do not have joint venture enterprises and manufacturers in China. Make the decision more flexible with fewer risks. 3. Source of origin in Europe: the country of origin is Italy. 4. Technological superiority: possesses of more than 60 years experience and advanced craft technology of making chocolate. 5. Quality advantage: regardless of cost, has always been sticking to the best natural raw material, including hazelnut, cocoa, and  coffee beans. W: 1. Sales disadvantage: there is no production factory in China, so it carries many time-consuming in the transport. 2. The price is too expensive. 3. Without some sort of specific policies: compared with Chinas domestic brands of chocolate, Ferrero lack of government policies to protect its market sale. 4. The lack of brand management: copies are full of Chinese market. For example, intellectual property rights cases of Montresor (zhangjiagang) food co. Ltd. O: 1. The chocolate market in China has great development potential: Rising income levels and growing interest for western products have been driving chocolate confectionery demand in the last decades, the China chocolate market offers huge opportunities for development. 2. For competitors: for example, Leconte did not set up the premium brand image. And it is a opportunity for Ferrero. T: There are too much competitors in the chocolate high-end market; Ferrero has only a limited presence in China’s marketplace, which is 2.32%. b) PEST Political: China’s entry into the WTO, international trade and further strengthening of internal and external communication become more and more. Also it is the main reason that Ferrero can enter the Chinese market. Italy is in the European Union: In recent years, China trades more with the EU than any other partner. The products of Ferrero certified by SGS, food safety certification, IOS and GMP Economic: There is an expanding market in China for chocolate Cost-conscious Increasing of average Chinese income Social-cultural: Chinese customers become more health conscious Chocolate shows how people’s physical and cultural lives are changing Have been retained by Ferrero loyalty Technology: Strengthen the development of new tastes Continuous improvement in terms of chocolate preservation Growth of internet use to increase demand for online and mobile phone shopping Conclusion (size 14) (Insert conclusion text here – size 12) Recommendations (size 14) (Insert recommendations here in BULLET POINT FORMAT – size 12) List of references Harvard References (size 16) (List references here in Harvard format – size 12) (If you are having problems with referencing see your lecturer for guidance)

Enigma Outline :: essays research papers

Enigma Outline I. Flash back A. The main character Jericho is staying in Cambridge at the college. B. Jericho has a flash back. C. The flash back is of when he was talking to Atwood. D. March 12, his office comes and gets him. II. Shark A. Jericho goes back to Bletchley to work on the enigma. B. He is taken there by Logie. C. He is taken back to his old hut. D. Jericho looks at the codes called shark. E. Jericho can’t break the code. F. Jericho sees Clair, the reason he left. F. Jericho tries to hit Skinner after a meeting, but this just makes skinner mad. III. The Old House Gives Clue A. Jericho flashes back to the first time he met Clair on the train. B. He has another flash back. C. Jericho goes to her old house to look for her. D. Jericho searches Claire's room, where he finds stolen cryptograms. IV. Solution A. Jericho has another flashback of when Clair leaves him. B. Jericho runs into Hester while he is looking for Clair. C. Tom figures out that if the navy ships give up there position the U-boats can send code. Then he can solve the code by putting it into the decoding machine. V. Major Heaviside A. Hester and Tom meet again to discuss the codes. B. They go to see Major Heaviside, so they can get more of the codes. VI. Cracked Code A. Tom gets the opportunity to start to solve their code when the U-boats attack the convoy. B. At the end of the night, they put the codes in the bombes so they can decipher them. C. Tom uses the information that Hester gave him earlier to figure them out. D. When decoded they say that over 3000 Polish soldiers were killed in a Soviet Camp. E. Tom asks puck about this but he chases him off. F. As they run off the train they are both shot down by Wigram's officers.

Global warming and people going green Essay

The natural environment is the home of all living and non living organisms. Natural resources are available to human beings without clear cut boundaries in the natural air, water and climate. Natural environment has a source of energy, radiation and electric charge and all these are not as an influence of human activity but by the existing nature of our planet. It is the vast creation that makes man enjoy and take pleasure and therefore needs to engage in preserving and enhancing the natural environment. Great challenges have faced our natural and original environment and consequently destruction, pollution, and loss of life has been seen to occur through the influence of human activity. Pollution in the air, water, and in the environment in general has been evident through the combustion of fuels and other non recyclable material. Water, land and air have not been conserved and this poses a great danger on the existing ecosystem. Man’s interferance has threatened the existence of species and has led to some of them being endangered or extinct. This is a direct impact that shows that man has had disrespect of biodiversity and ecosystems in which human beings and other living organisms depend on. Human’s activities have been linked to be an environments big challenge. The release of carbon dioxide from green houses has been on focus as this is a human and natural environments interaction with gases has caused climate change. These strong concerns are associated to greenhouse gases that cause climate change. Global warming has been associated to the rise in the temperature on the earth’s air and oceans. Large heat capacity on oceans have caused the sea level to rise and cause extreme weather changes. As a result of such environmental concerns various governments have signed the Kyoto protocol so that they can plan on reducing green house emission. http://www. globalissues. org/EnvIssues/GlobalWarming. asp It is important at this juncture for man to understand that he has a direct influence to the changes that occur on the earth surface and should take caution about them. Climate may change but not exclusively by atmospheric concentration of carbon dioxide from green houses. The attribution of global warming can be linked to the industrial era where man has been vigorous in their activity and have had no knowledge on the impact they have to the natural environment. The absorption of atmospheric gases contributes to warming the lower atmosphere and surface of the planet. During the absorption and emission process of infrared radiation warming occurs. (Weart 2003). Water vapour, carbon dioxide gas, methane and ozone are the major green house gases responsible for the warming effects. This is attributed by increased human activity in the industrial revolution such as agriculture, green houses, motor industries among others, deforestation. One among the greatest human activities that have markedly increased gas emission is the burning of fossils. Use of fossil fuel is hence seen to be contributing factor with such fossil fuel reserves increasing their emissions through the increased and extensive use of coal and tar sands. Evaporated water forms gas in to the atmosphere and as a result more water evaporates and hence there is more effect than due to carbon emissions alone. From the clouds, emitted infrared radiation exerts a warming effect and when they reflect sunlight they emit infrared radiations that have a cooling effect. (Weart 2003). Temperatures were relatively stable before 1850 but gradual increase in sea temperature than on land is a natural phenomenon. Land has an effective heat capacity as compared to the oceans which loose heat more readily. Forest clearing and Asian rice irrigation are human influences that William Ruddiman argued that global climate was influenced by these activities. http://www. skepticism. net/global_warming Global warming results to global retreat and sea level rise. The increase in global temperatures can lead also to arctic shrinkage and marked pattern changes in the rainfall. As a result flood or draughts are a common effect of the global warming. These are extreme weather events. Death of animals and vastly the destruction is very enormous. Floods and drought seasons cause low agricultural yield as survival of plants is so compromised and the life of animals is at stake with increase in diseases. With such calamities, adverse health effects, displacement and extreme economic losses destabilize the normal life of the people on planet earth. http://www. skepticism. net/global_warming Human activity have great repercussions on their life with the possible reduction of ozone layer and occurrence of hurricanes and other oceanic interferences that make favourable, the spread of malaria and dengue fever. With political and social debates going on, poor regions such as Africa risk the effects of global warming. The developed world and especially the western part have accepted the idea that human influence is the major influence to climate change. Various nations now weigh the benefit that would result when industrial emissions are limited against the cost they would incur when they adopt new changes. For the sake of regaining back the natural environment, alternative energy sources should be embraced and given chance for observation. Vigorous campaigns that teach on the effect of global activities and emphasize on adaption of stricter measures that would reduce gas emission should receive support worldwide. India and china have a lot of carbon dioxide emissions and the U. S. as well. However, worthwhile ideas and dedications have been recorded in the U. S which is willing to bear the cost and reduce its carbon emission. http://www. globalissues. org/EnvIssues/GlobalWarming. asp Many changes are bound to be realised with the daily effects related to global warming. There is so much uncertainty about other warming signs that may be associated to human activity and resulting to temperature increase. Vector borne diseases are bound to increase due to the migration of the insects from the north regions and especially due to the effect of the warmth increase. As it was recorded in 2004 and 2005, disastrous hurricanes were attributed to the warmer waters on the ocean and no one can anticipate if they will frequent or be stronger as they hit the regions. (Leroux 2005) As a result of global warming serious draughts will have people suffer and especially Africa and in Europe. In general, the effects of global warming can drain the economy at a country as they try to rebuild damaged infrastructure, cure diseases and try to manage such environmental conflicts. Though global warming has been attributed to other activities that do not relate to man, the major intervention by man would be to deal with those that are in their control. Solar variations, volcanic eruptions, orbital forcing, glacier retreats and disease vectors may be associated be causative agents to increased temperature. But a critical look at it lives the question, Should man be ignorant of his activities on the earth? http://www. canadafreepress. com/2007/global-warming020507. html Man should be at the fore front, looking for solutions rather than justifying their non- contribution to the global warming. Small and large scale preventive measures can be put in place to help prevent further harm and create a better place for our children to live in. Without green house emissions temperature would be bearable and more hospitable. Use of fossil fuels used to run cars, heat homes and businesses should be under check so that co2 concentration is reduced. In this breath, use of gas, petrol and diesel as used in petroleum products should be reduced. In the same way that man has been able to affect the planet, they should be able to effect change through change of practise. They should make use of fuel-efficient cars, reduce travel errands, and use alternative means of transport like walking or simply working from the house. At home, one should aim at using energy saving appliances and lighting materials. A great deal of deforestation, industrial activities, mining and agricultural increase has led to gas emission. As a strategy, trees should be planted and deforestation stopped. Deciduous trees should be planted as they contribute to removing 50 pounds of carbon from the air annually. Industrialization should be minimized and compost pits made for waste disposal such as leaves. Ignorance about global warming should be a forgone phenomenon and man should wake up to the call of rebuilding the already damaged environment. Air, water systems and the environment have degraded and the issue at hand is to progress and reverse the erosion that has already taken place. It is of paramount concern, that man should not take chances to involve themselves in activities that compromise the global call to preventing global warming. The risks involved in global warming are far stretching and the effects can be felt for a lifetime. As per the United Nations millennium development goals, solving the environmental problem will be regarded as eradicating poverty. Mankind should aim to reduce fossil fuel imports and preserve the ecosystem through increased awareness campaigns that address the climate change issue. Citizens and companies should embrace anti pollution and global warming prevention measures. (Pringle 2001) Policies at local and national level should be put in operation so that individual activities are governed and implemented at state level. Why would man not be willing to make a better place for him and generations to come? The major step to understand that preventing carbon emission is one of the cheapest interventions that man can use to stop the menace. Invention in new technology of cars and major power plants should have a second thought on the implication it has the future. All in all man should through habitual practice, save energy and have another alternative to use of fossil fuels. In 1990 to 19995, El Nino was a pressure release that was linked to global warming. Heavy rains pounded and several thousand displaced by floods. Death of human and of livestock marked the season. Beside such weather events hurricanes have claimed life, caused destruction and economic loss. http://www. globalissues. org/EnvIssues/GlobalWarming. asp Why would man be willing to risk more? It is the duty of all man to carry aggressive campaigns and appreciate the fact that they caused it to happen and they can make it change for better. With dedication and motivation, such catastrophes can be long forgotten as they work on towards one goal of preventing global warming and restoring the degraded environment. Its effects are disastrous but our control is the way forward. Works Cited Ball T. Global Warming, humans, Carbon Dioxide. The Cold, Hard Facts. Retrieved from; http://www. canadafreepress. com/2007/global-warming020507. htm on Friday, April 11, 2008

All The Light We Can Not See By Anthony Doerr Essay

Anne O’Connor 8 September 2015 AP Language Book Summaries 1) All the Light We Cannot See by Anthony Doerr – The Audi Awards 2015 -This novel takes place in France during World War II. It is about a blind girl and a German boy who meet and they both try to survive the war that was going on. I think this would be a good book for me because I enjoy 2) Winter’s Tale by Mark Helprin – New York Times last 25 years -The book setting is in New York City at the beginning and at the end of the twentieth century. This story is about burglar from Ireland, Peter Lake, and a young rich woman, Beverly Young. I think this would be a good book for me because I like the whole concept of the time changing and Peter trying to save the dying love of his life. 3) Pride and Prejudice by Jane Austin – Christian Science Moniter Top Book List - Elizabeth Bennet lives with family in the English countryside. Her parents really want her to marry. When Elizabeth meets Mr. Darcy, she has an instant connection . But , Mr. Darcy s shy nature causes issues between the two. I think this would be a good book for me because I like the European setting and era of this time period, also I think the plot would make for a very interesting storyline. 4) The Great Gatsby by F. Scott Fitzgerald – Modern Library Top 100 -Narrated by Nick Carrway, it follows the infamous Jay Gatsby and his want to be with his long lost love, Daisy Buchanan. This love for her takes him from being very poor toShow MoreRelatedAll The Light We Can Not See By Anthony Doerr1253 Words   |  6 Pagesin the awful endings of World War II? (Weinberg, 1999). In Anthony Doerr’s dramatic story All The Light We Cannot See, numerous themes were portrayed throughout the novel. The four most apparent themes were tragedy, hope, family and destiny. Although the book does not dwell on the war itself, it illustrates just how war affected the lives of two young individuals from two different countries,Marie-Laure of France and Werner of Germany. Doerr shows just how the war brought them together and how theRead MoreAll The Light We Can Not See By Anthony Doerr1782 Words   |  8 PagesAll the light We Cannot See, by Anthony Doerr, chronicles the lives and relationship between Marie and Werner, two children who grew up in France and Germany. The society around them forces discriminatory ideals that cloud their perception of the world, but they find its meaning through their own self-definition. In this, they are both guided by a single radio and the message and legacy that it contains. Throughout the book, the author isolated the two characters, but also created subtle connectionsRead MoreAll The Light We Can Not See By Anthony Doerr1514 Words   |  7 Pageslocation and timing, everyone can be affected differently by warfare. It followed the story of two children who grew up on opposite sides of World War II. When their paths crossed, they developed feelings for one another, disregarding the fact that their historical circumstances placed them on opposing sides of the war. In the book All the Light We Cannot See, Anthony Doerr depicted how internal principles were able to overpower external pressures. Within his book, Anthony Doerr focused on two main charactersRead MoreAll The Light We Can Not See By Anthony Doerr1785 Words   |  8 PagesSeeing What Light One Can Sometimes, it seems that the best representation of ï ¬ ction is reality, not the other way around. In the case of some WWII stories, this is all the more true. One of the most remarkable things about extreme tragedy is the clarity that they bring after the fact. The self-knowledge that a horrible event causes is remarkable, and the perspective that it forces on someone is quite amazing. Marie-Laure’s grandfather’s quote, â€Å"Open your eyes and see what you can with them beforeRead MoreAll The Light We Can Not See By Anthony Doerr1348 Words   |  6 PagesFear, Changes, and Choices All the Light We Cannot See by Anthony Doerr is a novel filled with despair, death, aspirations, fear, and fearlessness. It revolves around WWII, in Nazi Germany, the concentration young camps for boy soldiers, and two teenagers who struggle throughout their period of life as well as the people around them. The main lynchpins of this book are Marie-Laure, and Werner, they go in and out of trials and tribulations as well as happiness. Terror is one of the most importantRead MoreAnthony Doerr s All The Light We Can Not See1023 Words   |  5 PagesWars, Germans are rarely cast sympathetically in literature, however, in All The Light We Cannot See and All Quiet On The Western Front, they are humanized rather than vilified. Anthony Doerr’s All The Light We Cannot See is about a blind French girl, Marie-Laure LeBlanc, and a German boy, Werner Pfennig, whose paths collide in occupied France as both try to survive the devastation of World War II. Erich Maria Remarque’s, All Quiet On The Western Front deals with a group of German soldiers, many ofRead MoreThe Nazi Between Germany And Germany Essay920 Words   |  4 Pagesitself of what they considered weak in their army. Weakness to them was any sort of free thinking, defiance, mercy, and anything they deemed inferior to their ideals. To do this, they attributed their defined weakness to that of shame and fear. Which can be seen in Education for Death: The Making of the Nazi when Hans is just a child in a Hitler Youth school and answer what he felt about a fox eating a rabbit. When Hans says â€Å"thee poor rabbit† he is then promptly yelled at and sent to sit in the cornerRead MoreReflection Of Society909 Words   |  4 Pages In the novel, All The Light We Cannot See written by Anthony Doerr there are many characters developed throughout the course of the novel who are reflective of society. During the development of the characters, the author reveals his viewpoint on the human condition in cluding but not limited to, growth, emotionality, aspiration, conflict, and mortality. One of the characters the author expresses his thoughts and ideas through is Werner Pfennig. Doerr reveals the lack of choice in our lives, theRead MoreThe Nazis And The Nazi War Essay938 Words   |  4 PagesWeakness to them was any sort of free thinking, defiance, mercy, and anything they deemed inferior to their ideals. To drive their army to rid their idea of weak, the Nazis provoked emotions of shame and fear in those associated with weakness. Which can be seen in Education for Death: The Making of the Nazi when Hans is just a child in a Hitler Youth school and answer what he felt about a fox eating a rabbit. When Hans says â€Å"thee poor rabbit† he is then promptly yelled at and sent to sit in the cornerRead MoreTaking The Path Of Least Resistance Essay1706 Words   |  7 Pagesusually puts the consequences on another person, and they may be more severely punished. People look out for their own self-interest due to the fact that they fear being punished, and would rather have the blame placed on someone else. People are not all bad, however, and the more a person takes the easy way out, the more they question what their motives are for deciding against defending the other person. Most people will contemplate if their fear is justified, and will weigh the option of possible